Google Business Profile Grader

01Is your business name on the profile EXACTLY your real-world business name (no added keywords or cities)?

Keyword-stuffed names risk suspension; exact names build entity trust.

02Is your primary category the single most specific one for what you do (e.g., "Roofing contractor," not "Contractor")?

Primary category is the #1 ranking factor in the map pack.

03Do you have 25+ Google reviews?

Review count is a top-3 map-pack ranking factor and the first thing customers compare.

04Is your average rating 4.5 stars or higher?

Most searchers filter mentally at 4.5; below it you lose clicks to competitors.

05Have you received a new review in the last 30 days?

Google favors review velocity — steady new reviews beat an old pile.

06Do you reply to every review — including the bad ones?

Responses signal an active business and recover unhappy customers publicly.

07Have you posted a Google update/offer in the last 30 days?

Active profiles get more visibility; most competitors never post.

08Do you have 10+ real photos of your work, team, and vehicles (not stock)?

Profiles with real photos get more direction requests and calls.

09Are your services listed individually with descriptions on the profile?

Each service is a chance to match a search query.

10Are your hours accurate — including holidays?

"Closed" or wrong hours at search time kills the call instantly.

11Is your name, address & phone identical on your website, GBP, and directories?

Mismatched NAP data makes Google trust your listing less.

12Do you check the Q&A section and answer questions yourself?

Anyone can answer for you — including competitors. Own the answers.